Our Story
Founded in 2011 as a transformational radio and television program inspiring Sierra Leoneans to take responsibility for their success, Life By Design grew to become the most-watched TV program in the country, winning multiple national awards. From this foundation, the organization evolved into a multi-sector support ecosystem.
Mission
To empower Sierra Leonean entrepreneurs with the tools, networks, and support needed to start, grow, and sustain successful businesses.
Vision
To become Sierra Leone's foremost entrepreneurship support organization, accelerating the growth, profitability, and resilience of startups and SMEs.
Core Values
Our Core Services
The Scaling Blueprint
A flagship diagnostic and intervention framework designed to help businesses break through growth barriers with a structured 3-step process: Diagnose, Workshop (DIY), and Implementation (DWY).
Entrepreneurship Training & Coaching
Tailored programs focusing on business model design, financial management, marketing, customer engagement, and access to finance.
Corporate & NGO Partnerships
Delivered through partnerships with UNDP, IOM, World Bank, GIZ, and others, managing over $1.2 million in grants and contracts.
Our Impact
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