Our Story
Founded in 2011, Life By Design inspires Sierra Leoneans to take responsibility for their own success. As a transformational radio and television program, it quickly became the most-watched TV show in Sierra Leone, earning multiple national and international awards. We evolved into a comprehensive business incubator and accelerator, dedicated to turning entrepreneurial potential into sustainable business success. We combine proven methodologies with hands-on support to help entrepreneurs and startups build scalable, profitable businesses that create lasting impact.
Mission
To empower Sierra Leonean entrepreneurs with the tools, networks, and support needed to start, grow, and sustain successful businesses.
Vision
To become Sierra Leone's foremost entrepreneurship support organization, accelerating the growth, profitability, and resilience of startups and SMEs.
Core Values
Our Core Services
The Scaling Blueprint
A flagship diagnostic and intervention framework designed to help businesses break through growth barriers with a structured 3-step process: Diagnose, Workshop (DIY), and Implementation (DWY).
Entrepreneurship Training & Coaching
Tailored programs focusing on business model design, financial management, marketing, customer engagement, and access to finance.
Corporate & NGO Partnerships
Delivered through partnerships with UNDP, IOM, World Bank, GIZ, and others, managing over $1.2 million in grants and contracts.